There’s an interesting story from SoftwareAdvice.com about the origin of ACT!, the first contact management and Customer Relationship Management (CRM) software.

A product is useless without a platform, or more precisely and accurately, a platform-less product will always be replaced by an equivalent platform-ized product. But making something a platform is not going to make you an instant success. A platform needs a killer app. Accessibility [is] the most important thing in the computing world. The. Most. […]

You should read the Occam’s Razor blog’s post about measuring social media.  It suggests that you try to measure social media interactions as conversations, amplifications, and applauses from your readers.