According to The Wall Street Journal, Yahoo!’s problems stem from the declining value of content:
“People tell me that content is king, but that is not true at all,” says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital-media unit of Publicis Groupe SA. “Most people make money pointing to content, not creating, curating or collecting content.”
Which begs the question: If content has no value, then why are we creating it? Why are so many online marketers rushing to create blogs, forums, videos, tweets, etc. — in other words, content?
The world of social media and mobile devices is fundamentally changing the way we work.
A Shift in Behavior
What’s in store for e-commerce? A recent book, What’s Mine is Yours: The Rise of Collaborative Consumption, offers a glimpse at a potentially big shift.
Phil Simon has written an interesting new book, The New Small, about a new breed of small businesses that are taking advantage of new technologies to leapfrog their larger competitors. (Talking to him about the book inspired my post about “Open Source and the Future of Small Businesses“.) He’s also shared some insights about his new book with us in this interview.
Sounds like a simple chicken versus egg problem, isn’t it? But in fact, this is a very deep question. How you answer reveals the “soul” of your business. Consider:
With all the excitement about social media, don’t forget how effective “old-fashioned” email marketing is. There’s nothing like a regular, relevant email newsletter to generate sales and promote your brand.
Email is more complicated now, thanks to the CAN-SPAM Act, so I’d recommend that you use an online service instead of doing it yourself. There are several good ones out there. For example, we’ve worked with iContact online email marketing service and have had generally good experiences with it. I’ve gotten a special offer for users of opentaps Open Source ERP + CRM — you can get $10 off plus a free trial for 15 days. Please contact us for the coupon code you’ll need.
I didn’t “get” Google Wave when I first tried it. It wasn’t like any other forum, wiki, or project management software I’ve used before. (And believe me, I’ve used a lot of them.) What’s so great about it?
Now I get it. Google Wave is easier and more communicative than any other collaboration tool I’ve used before. That’s what makes it better. I’m not going to teach you how to use Google Wave here — if you haven’t used it, watch the Google Wave. Instead, let me summarize why I think Google Wave might be the future of software: