Entries in the 'About Social Media' Category

Uniqlo’s New Mobile e-Commerce Business Model

Watch this video — it might just be the future of mobile commerce:

Did you notice

  • A cool mobile app
  • Creating DIY art

Did you also notice that it’s a business model without

  • Upfront design
  • Inventory
  • Advertising

Uniqlo is not just thinking, Gee how do we get more Instagram followers to sell the same old T-shirts?

They’re creating a whole new business model by taking the mobile platform to its logical conclusion.  Their app, which does a lot more than Instagram’s simple filters, works hand-in-hand with a business model to turn a T-shirt (commodity) into your own work of art (priceless.)

If little Instagram could build a billion-dollar business by turning the mobile phone into the ultimate device of self-expression, why couldn’t Uniqlo…or you?

Who’s the Real Social Network: Email, Text, Facebook, or Twitter?

Ever wonder how people really connect these days?  Here are the numbers:

Daily volume of email, facebook likes, text/sms, tweets

Daily volume of email, facebook likes, text/sms, tweets

  • Emails: 182.9 billion per day
  • Text: 6 billion (Note: this is declining.)
  • Facebook: 4.75 billion Likes
  • Twitter: 0.5 billion

Even with Facebook, Twitter, Pinterest, Instagram, Tumblr, old-fashioned email is still how most of us connect online most of the time.

Sources: radicati (emails), Expandable Ramblings/Facebook (Facebook), Forrester (text/SMS), Twitter (tweets).

 

More Social, Less Media

You should read the Occam’s Razor blog’s post about measuring social media.  It suggests that you try to measure social media interactions as conversations, amplifications, and applauses from your readers.

[Read more →]

Online Marketing and the Changing Value of Content

According to The Wall Street Journal, Yahoo!’s problems stem from the declining value of content:

“People tell me that content is king, but that is not true at all,” says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital-media unit of Publicis Groupe SA. “Most people make money pointing to content, not creating, curating or collecting content.”

Which begs the question: If content has no value, then why are we creating it?  Why are so many online marketers rushing to create blogs, forums, videos, tweets, etc. — in other words, content?

[Read more →]

Work in a Mobile, Social World

The world of social media and mobile devices is fundamentally changing the way we work.

A Shift in Behavior

[Read more →]

IBM Performance 2011: Social Media and the Future of Enterprise Software

The tagline for this year’s IBM Performance 2011, “From Insight to Foresight,” tells us a lot about where IBM sees enterprise software headed.

[Read more →]

Is Collaborative Consumption the Future of e-Commerce?

What’s in store for e-commerce?  A recent book, What’s Mine is Yours: The Rise of Collaborative Consumption, offers a glimpse at a potentially big shift.

[Read more →]

The New Small: an Interview with Phil Simon

Phil Simon has written an interesting new book, The New Small, about a new breed of small businesses that are taking advantage of new technologies to leapfrog their larger competitors. (Talking to him about the book inspired my post about “Open Source and the Future of Small Businesses“.)  He’s also shared some insights about his new book with us in this interview.

[Read more →]

Which came first, the customer or the community?

Sounds like a simple chicken versus egg problem, isn’t it?  But in fact, this is a very deep question.  How you answer reveals the “soul” of your business.  Consider:

[Read more →]

iContact Email Marketing and Coupon

With all the excitement about social media, don’t forget how effective “old-fashioned” email marketing is. There’s nothing like a regular, relevant email newsletter to generate sales and promote your brand.

Email is more complicated now, thanks to the CAN-SPAM Act, so I’d recommend that you use an online service instead of doing it yourself.  There are several good ones out there.  For example, we’ve worked with iContact online email marketing service and have had generally good experiences with it.  I’ve gotten a special offer for users of opentaps Open Source ERP + CRM — you can get $10 off plus a free trial for 15 days.  Please contact us for the coupon code you’ll need.