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The Trouble with Mobile

Here’s a quote from today’s Wall St. Journal article, “Zynga’s Rocky Shift to Mobile“:

Making money from mobile games is particularly tricky. For one, there is a smaller screen on mobile phones and less room for advertisements. Another problem is that people using their phones or other mobile devices often are what Zynga calls “casual players” who tend to spend less money for, say, ways to advance quickly in a game, than do the more dedicated players on PCs. 

We’ve noticed the same with mobile commerce:

  • The smaller screen really restricts what you can do
  • Visitors using smartphones are more likely to be browsers rather than shoppers.