According to The Wall Street Journal, Yahoo!’s problems stem from the declining value of content:
“People tell me that content is king, but that is not true at all,” says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital-media unit of Publicis Groupe SA. “Most people make money pointing to content, not creating, curating or collecting content.”
Which begs the question: If content has no value, then why are we creating it? Why are so many online marketers rushing to create blogs, forums, videos, tweets, etc. — in other words, content?