Sounds like a simple chicken versus egg problem, isn’t it? But in fact, this is a very deep question. How you answer reveals the “soul” of your business. Consider:
With all the excitement about social media, don’t forget how effective “old-fashioned” email marketing is. There’s nothing like a regular, relevant email newsletter to generate sales and promote your brand.
Email is more complicated now, thanks to the CAN-SPAM Act, so I’d recommend that you use an online service instead of doing it yourself. There are several good ones out there. For example, we’ve worked with iContact online email marketing service and have had generally good experiences with it. I’ve gotten a special offer for users of opentaps Open Source ERP + CRM — you can get $10 off plus a free trial for 15 days. Please contact us for the coupon code you’ll need.